| Crush It!: Why Now is the Time to Cash in on Your Passion |  | Author: Gary Vaynerchuck
Publisher: HarperBusiness
Category: Book
List Price: £12.99
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Rating:  20 reviews
Sales Rank: 5,053
Media: Hardcover
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 8.3 x 5.8 x 0.9
ISBN: 0061914177
Dewey Decimal Number: 650.1
EAN: 9780061914171
ASIN: 0061914177
Publication Date: October 15, 2009
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Product Description
Gary Vaynerchuk has captured attention with his multi-faceted approach to personal branding and business. After utilizing traditional advertising techniques to build his family's local wine business into a national industry leader, Gary leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog.
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| Customer Reviews:
Showing reviews 1-5 of 20
 The power of passion January 20, 2010
Steven Aitchison (Scotland, UK)
6 out of 6 found this review helpful
I bought the audio version of this book and it has more info than the hard copy, simply because it is more up to date. Gary's enthusiasm, passion, drive and personality totally shine through in this book, and it's easy to see why he has gained such popularity. He is literally giving you a blueprint to brand yourself and your company and become the person and business you are meant to be. the theme that ran all throughout the book is listen to your customers and interact with them and do so with honesty and integrity - isn't that a wonderful thing to be finally doing in business. The small man is now the giant of media and Gary shows you how to Crush it!
How following your passion is fulcral November 5, 2009
Pedro Mendes (Lisbon, Portugal)
11 out of 12 found this review helpful
I had great expectations for this book, being a fan of Gary's style. I must say that Crush It! doesn't disappoint. Gary's tone gets you energised from the first page. He really believes in his message, and it comes across. He guides us in creating our own personal brand. If you have a passion (as most of us do), you must follow it, work like hell, and the results will come. But you must read the book to know all the details, from the man himself. Ah, and it's small book. I finished it in two evenings. The essentials are all there, with no beating aroud the bush. A must.
Great book October 28, 2009
Richard Arblaster
10 out of 12 found this review helpful
Reading this book is like having Gary Vee in your living room giving your own special keynote speech. This book takes on the same style as his video blogs, which is a refreshing change. Many more people should learn to write the way that they talk.
I was looking forward to reading this book and I can proudly say that it didn't disappoint. I'll add my own quote here "Closed minds miss opportunities." If you don't buy this book, you are missing out on a great opportunity.
Crush it! June 7, 2010
Ravi Butalia (Bristol, UK)
1 out of 1 found this review helpful
This book has been a phenomenal success, and understandably so. Its about living your passion. The author just about hands you a blueprint for branding yourself in order to brand your company. His insights into social media alone are well worth the day's investment it takes to read this book.
Crush It! - Gary Vaynerchuk February 15, 2010
chrispinnock (LONDON, UK)
1 out of 1 found this review helpful
Gary Vaynerchuk(@garyvee) is famous for his approach to personal branding on the web. He spent years building his family business from small origins into a multi-million dollar industry leader. Using his video cast to promote himself and his business, he has become an Internet personality.
Gary's book Crush It! is about grabbing the bull by the horns and cashing in on what you love doing. His basic principles are 1. Love your family, 2. Work superhard, 3. Live your passion. And basically this is his mantra. So he recommends that you go and work out what you want to do with your favourite thing or your dream, and just live your passion.
The book covers a bit of personal background starting with his family's move from Belarus to America early in his life. His family had a business selling discount liquor. Gary decided that wine was a good thing to get into because there is a whole world around choosing, tasting and picking wines. This became his passion.
The book covers how Gary used Facebook and Twitter to build up awareness of himself and his business. Another principle in the book is that you should build your personal brand. It does not matter if you work for a large corporate and don't want to set up a business on your own - you should still build your personal brand anyway because it will help you with your career. Gary covers how one can do this easily and for free.
He talks about his web cast Wine Library TV (a.k.a. The Thunder Show). He admits that his approach is "in your face" and suspects he loses 10-12% of his viewers because of it. However his passion is evident and this is what keeps the 90%. This was an interesting point in the book because I nearly stopped watching his web cast the first time I watched after that first few minutes, but I carried on because the wine he was tasting was interesting. It grew on me. Gary clearly knows his own faults.
The book is easy to read and only one nitpick from me - he mentions that Internet hasn't been around long and Gary really means the web here.
For success though, you need to temper the work superhard advice with the methods from The 4-hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich.
Showing reviews 1-5 of 20
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